Achieve scalable growth with custom solutions that optimize your revenue engine and clean up Salesforce, all without the expense of a full-time hire.

Once Upon a CRM: What Happens When YOUR Salesforce Actually Works

Stop battling your CRM and start driving growth. As an experienced Salesforce Administrator and RevOps consultant, I offer fractional partnership to optimize your systems, streamline operations, and equip your team with effective tools. Whether you're rapidly scaling, battling inefficiencies, or require expert admin support without a full-time hire, I provide the clarity, strategy, and execution needed to empower your sales tech stack.

FRACTIONAL SUPPORT

Revolutionize Your CRM Strategy With a Fractional Salesforce Expert‍

Fractional Salesforce Admin support gives you all the strategic and technical expertise - without the overhead of a full-time hire. Whether you’re managing growth, recovering from a rough implementation, or just need help getting your system to “actually work,” I step in to stabilize, streamline, and support your Salesforce instance.
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Here’s what fractional support looks like:

Salesforce Cleanup & Optimization: Remove clutter, streamline page layouts, fix validation rules, and improve data quality.
Process Automation: Build Flows that eliminate manual work, enforce consistency, and reduce human error.
Custom Reports & Dashboards: Get decision-ready insights at your fingertips specifically designed for leadership and sales teams.
User Enablement & Training: Customized support materials, live sessions, and 1:1 coaching to drive adoption.
Admin-as-a-Service: Need a go-to person for Salesforce “stuff”? I’ve got it covered both strategically and tactically.

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FRACTIONAL RevOps SUPPORT

From Bottlenecks to Breakthroughs: Strategic RevOps Support

Revenue Operations is more than a buzzword - it’s the backbone of modern growth. I help companies align people, processes, and platforms across sales, marketing, and customer success so that your go-to-market engine runs with clarity and efficiency.

With fractional RevOps support, I can help you:

Diagnose Bottlenecks in your sales funnel, from lead handoff to close.
Implement Systems Thinking to improve forecasting, attribution, and pipeline hygiene.
Optimize GTM Tech Stacks like Salesforce, Outreach, HubSpot, LinkedIn Sales Navigator, and ZoomInfo.
Redesign Lead Routing & Scoring for better speed-to-lead and conversion outcomes.
Build Reporting That Tells the Real Story — not just a sea of dashboards.
Bridge Gaps Between Teams to remove silos and improve alignment.

Whether you're setting up RevOps from scratch or need a strategic partner to elevate what’s already in place, I’ll help you create scalable systems that grow with you without the cost or complexity of building a full internal team.

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Client Testimonials

Proven Results: Salesforce Admin Feedback That Speaks Volumes

Amy Burrows
Vice President of Digital
Venus Media

If you’re looking for someone who can take your Salesforce backend from “uhhh” to “oh wow,” hire her. Full stop. Custom builds? She’s got it. Complex formulas that make your brain melt? She makes them sing. Process flows that actually flow? Yes please. She’s the kind of person who can troubleshoot in five tabs at once, all while calmly sipping coffee and prioritizing like a pro. She’s fast without rushing. Smart without overcomplicating. And she always keeps the business needs front and center.

Reports, dashboards, forecasting, clean-up projects, whatever rabbit hole you’ve got. She’s not afraid to go down it and come back with something cleaner, clearer, and more efficient than you thought possible. Bonus: she’s fun. Like actually fun. Working with Racheal feels like a team-up, not a task dump. So if you get the chance to hire her, do it. You’ll wonder how you ever managed without her.

Rachel Pakzadeh
VP, Special Projects
AI Digital

Racheal is a true Salesforce and RevOps powerhouse — bringing together deep technical expertise, strategic vision, and a collaborative mindset. Throughout our work together, she consistently demonstrated mastery in Salesforce Administration, expertly managing users, security, and data integrity. She tailored Salesforce to meet business goals with precision, using Flow and Apex to deliver custom functionality, and leveraged Lightning Web Components to build efficient, reusable solutions.

Her strong command of data modeling, SOQL/SOSL, and system integration made her work both scalable and impactful. As a RevOps leader, Racheal excels at aligning systems, processes, and data to drive efficiency, enable sales & client success teams, and improve forecasting accuracy. What truly sets her apart is her ability to translate complex technical challenges into clear, actionable strategies while fostering cross-functional alignment and a culture of problem-solving.

Talila Wellner
VP, Media Operations
Elite Media Group

Racheal is a revenue operations leader with a rare ability to bridge the gap between strategic business goals and effective system implementation. A master of Salesforce and other CRM platforms, she consistently translates organizational objectives into scalable, efficient RevOps processes that drive results.

Her expertise goes far beyond technical execution — Racheal excels at enabling cross-functional teams, delivering impactful training, and ensuring that everyone from sales reps to senior leadership can confidently leverage the tools at their fingertips. She is an invaluable asset to any organization looking to optimize its CRM, streamline revenue operations, and empower its teams for long-term success.

Joe Frick, MBA
VP of Business Development,
G-Comm/Goodway Group

Racheal Dales is not only a consummate Revenue Operations professional and Salesforce subject-matter expert, but also a strategic organizational thinker. She brings operational excellence to everything she does, and effectively zooms into and out of a business problem, appreciating the fine tactical points of execution and simultaneously understanding broader implications. I am not exaggerating when I call her 'Dalesforce': she is the 'experts expert.

Want to Talk Through Your Org?

Let’s chat about what’s working, what’s broken, and how to clean it up without overcomplicating things.

Let's Talk